Providers of professional tools and accessories since 1989.
Tile Rite, a trusted supplier of premium tiles, supports DIYers and professionals with quality products and expert advice. Their challenge: boosting sales and demand among retailers.
Tile Rite recognised that sales were not meeting their expectations, and they needed a strategic approach to encourage retailers to stock more of their products. The goal was to create a buzz around the brand and increase visibility in a competitive market.
We implemented an influencer marketing strategy, partnering with professional tilers to authentically promote Tile Rite products. This approach aimed to boost brand recognition and drive retailer demand.
- Identifying Influencers: We conducted thorough research to identify professional tilers with a solid online presence and engaged audiences. Our selected influencers were not only skilled in their craft but also passionate about the products they use.
- Content Creation: We worked closely with the influencers to create engaging content showcasing Tile Rite products in real-world applications. This included tutorials, project showcases, and tips that highlighted the quality and versatility of the tiles.
- Social Media Campaign: The influencers shared their experiences using Tile Rite products across various social media platforms, generating buzz and encouraging their followers—many of whom were potential customers and retailers—to explore the brand further.
The influencer marketing campaign yielded remarkable results:
- Increased Brand Awareness: Tile Rite experienced a significant boost in followers across all social media platforms, enhancing their online presence and visibility.
- Retail Demand Surge: The campaign successfully placed demand on retailers to purchase an additional £2 million in stock, demonstrating the effectiveness of influencer marketing in driving sales.
- Community Engagement: With more followers and increased interaction on social media, Tile Rite cultivated a community of engaged users who were eager to share their tiling projects and experiences with the brand.
Through a targeted influencer marketing strategy, Tile Rite not only increased their brand recognition but also effectively drove retail demand and boosted sales. This case study exemplifies the power of leveraging professional influencers to create authentic connections and stimulate market interest.
The results have been nothing short of fantastic. We are no longer a faceless brand that the new generation has never heard of. We are forever grateful to Famous Wolf for their support, guidance, and the incredible campaigns that they create for us.
Laura Barbidge – CEO
People talk… and we love it.
Excellent social media presentation and course. Rudy obviously knows his onions! Highly recommend Famous Wolf for Social media management
I was introduced to Rudy & team via a work associate, there was no hard sales pitch just plain talking, instantly I was aware they had done their research on the business I run. They were able to offer great advise, helped implement procedures and in return I found a wider audience, I continue to work very closely with them, as I find they interpret my business needs as if it was their own. They have helped me with several social media platforms, web content, other marketing means and most of all my confidence in media presence. Highly recommend ! You won’t be disappointed
I took part in an online social media training course that Famous Wolf provide. It was over six months and Rudy was always on hand to answer any questions and always made the effort to check in with me. It gave me and our social media team things to think about and pointers on how we can improve our social media platforms. Would highly recommend to anyone needing help with marketing. Thanks again Rudy!
Rudy really does have the full package of knowledge, guidance and is a very good group or 1-2-1 trainer. Nothing is too much trouble and he fixes all the road blocks you come up against.Investing in your business is important and I trust where my money is going with Rudy sy Famous Wolf!
I attended Rudy’s social media course , it was a brilliant worthwhile day , worth every penny . Rudy’s knowledge is amazing & nothing was too much trouble (for us slower ones in the group) I feel I have the necessary skills to help my business grow with social media platforms. I have been given the knowledge that no one else could explain like Rudy did & now it all makes sense. Thank you
I recently attended the training workshop run by Famous Wolf Social Media Agency entitled -LEARN HOW TO HARNESS THE POWER OF SOCIAL MEDIA ADVERTISING & PERSONAL BRANDThe workshop was filled with a wealth of information on how setup and manage campaigns across the main Social Media platforms in an easy to understand format for the beginner.Rudy delivered the content with enthusiasm and is clearly an expert in this area.The day was fun and venue was fabulous.I would recommend this workshop to anyone who needs a bit of guidance on how to get started.Brad Field
I attended a social media marketing strategy course run by Rudy. It was amazing!! Delivered so professionally and easy to understand. Me and my colleague now have a clear understanding on what we should be doing to get results and how to go about this. Would 100% recommend Famous Wolf for your social media marketing needs.
I went to a social media workshop ran by Rudy, who was extremely helpful and informative about all things social media. It’s definitely filled me with confidence about creating content that’s engaging and valuable. I would 100% recommend Famous Wolf/Rudy to anyone needing help with social media!
We did a 1/2 day course with Famous Wolf to learn how to better manage our social media marketing on LinkedIn.
I highly recommend this to anyone who wants to improve the effectiveness of their social media presence and get more return for the effort they put in.
We had previously outsourced our social media management to another company. This didn't work for us. No one knows our services as well as we do, so it makes sense for us to create and manage our own content. Rudy gave us the tools and the knowledge to be able to do this effectively. Without this we would be wasting valuable time and effort on stuff that doesn't work. Don't make that mistake. Go and see Famous Wolf.
Since 1989, Tile Rite has been a family run business that has been dedicated to serving its customers with the highest quality products and services. When our father and founder retired, we decided it was time for a complete refresh of our brand. We wanted to let everyone know that we are still the same great business, but with a new and fresh look.
