GROW YOUR BUSINESS WITH TARGETED GOOGLE ADS

First we look at your website to see if it will be an effective place to push your customers to. Is it mobile friendly? Are there landing pages for this specific campaign AND good enough to convert? We look at the nature of your products, or services, and we’ll assess your competitors, before doing initial keyword research to assess your bidding costs and potential return on investment.

To begin with we will ask you lots of questions about your industry sector, your competitors, your current customers and the ideal customers that you want more of, as well as understanding about your products and services, which will allow us to put together a Google Ads strategy that will deliver you the results you are looking for based on the customers buying habits and journey. Then before we begin working on your Google Ad Campaign we will also require access to your Google Analytics, Google Tag Manager and Google Ad account, if you don’t have these then not to worry we will set this up for you to ensure you have the correct tracking in place.

When it comes to identifying the best keywords for your Google advertising campaign, we employ a strategic approach to ensure maximum impact and relevance. Our process involves leveraging powerful tools such as the Google Keyword Planner and Bing Keyword Research Tool, which provide valuable insights into the search behaviour of your target audience. By utilising these tools, we can pinpoint the most effective keywords that align with your business offerings and resonate with potential customers.

Furthermore, our targeting strategy is designed to reach people actively searching for what you offer. We ensure highly specific targeting to connect with individuals who are most likely to engage with your ads. Additionally, our approach extends beyond search results, reaching relevant audiences as they browse websites, apps, and Google-owned properties. By leveraging data segments and automating aspects of the campaign, we maximise the reach and impact of your advertising efforts.

In summary, our approach to identifying the best keywords for your Google advertising campaign involves leveraging advanced tools and highly specific targeting to ensure that your ads reach the right audience at the right time, driving meaningful engagement and results. We are also Google Certified Partners which also helps.