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How to Run Ads on ChatGPT | The Ultimate Guide

Written by:

Rudy Heywood

September 15, 2026

A buying decision can begin with a simple question in ChatGPT. Someone may ask how to solve a problem, compare several products or choose a service that suits their needs. ChatGPT Ads allow businesses to appear during these conversations through clearly labelled placements beneath the response.

Reaching the right person, however, takes more than writing a headline and setting a budget. You need to confirm eligibility, create an Ads Manager account, choose an objective, set bids and locations, organise ad groups and track the actions that matter to your business.

Since the service remains in beta, a controlled test can help you judge traffic quality and results before allocating more spend. This guide covers the full process in 10 clear steps, from account setup to campaign launch and improvement.

What Are ChatGPT Ads and How Do They Work?

ChatGPT Ads are sponsored messages that appear inside ChatGPT when a conversation indicates that a product or service may be useful. They remain separate from the answer and allow advertisers to reach people while they are researching a problem, comparing choices or deciding what to do next.

Their delivery depends on conversational meaning, ad relevance and an auction rather than a simple keyword list. The following sections explain how the ad format, matching process, auction and reporting system work.

Conversation-based ad matching

OpenAI considers the topic and likely intent of the active conversation before deciding which ads qualify. It then compares that information with the headline, description, destination page and advertiser-provided guidance. This differs from a keyword campaign because the meaning of the conversation carries more weight than a single search term.

Advertisers provide this guidance through context hints. These short descriptions explain the situations, questions and customer needs connected to the offer. They help OpenAI identify suitable conversations, although they do not guarantee an ad every time a user writes a particular word or phrase.

Ad auctions and campaign objectives

After an ad is judged eligible, it competes in an auction. OpenAI considers the advertiser’s maximum bid and the expected relevance of the message. A larger bid can improve its chance of appearing, though it does not guarantee every placement when the ad has little connection with the conversation.

The campaign objective determines how charges are calculated. CPM campaigns are designed for reach and charge for every 1,000 valid impressions, while CPC campaigns charge for valid clicks. Optimised CPC uses a selected conversion event to guide delivery, although the advertiser continues to pay for clicks rather than a fixed amount for each conversion.

Campaign management and measurement

OpenAI Ads Manager is where advertisers create campaigns, organise ad groups and control spending. You can set budgets and bids, select locations and devices, upload ads, connect landing pages and add conversion tracking. OpenAI’s Measurement Pixel and Conversions API can record actions completed after someone selects an ad.

Once the campaign begins, reporting provides impressions, clicks, spend, click-through rate, average CPC, average CPM and tracked conversions. These results are grouped together, which means advertisers do not receive individual conversations, chat histories, memories or personal account information. You can assess campaign performance while each user’s private chat remains unavailable.

Who Can Advertisers Target on ChatGPT?

ChatGPT Ads use the subject and purpose of a conversation instead of the familiar audience menus found on many advertising channels. Advertisers can reach eligible adults, guide delivery with context hints, choose locations and devices, and use customer lists when enough records match.

OpenAI limits who can receive ads and keeps individual chats out of campaign reports. The sections below explain each targeting option and the restrictions advertisers need to consider.

Eligible ChatGPT Users

ChatGPT Ads can currently reach adults using the Free and Go plans, while users under 18 are excluded from sponsored placements. With ChatGPT serving more than 800 million users on the free plans, this gives advertisers access to a potentially vast adult audience.
People using Plus, Pro, Business, Enterprise and Education plans do not receive ads. If your ideal customers mainly use workplace or education accounts, assess the available audience before assigning a large budget.

Conversational Targeting

ChatGPT Ads rely on the subject and purpose of an active conversation instead of traditional keyword, interest or demographic selections. OpenAI compares this information with the headline, description, destination page and advertiser guidance.
A context hint describes the questions, situations or customer needs connected to your offer. For example, a payroll company could mention conversations about reducing payment administration time, although the hint does not guarantee an ad whenever someone enters a certain phrase.

Location and Device Targeting

Advertisers can choose which supported countries receive their campaigns. Some markets provide narrower options, including regions, cities, designated market areas and postcodes.
Geographic controls differ between countries, so check the choices available within your account. Campaigns can run across the web, iOS and Android, with separate campaigns helping you compare costs and results by location or device.

Custom Audience Targeting

Businesses with enough first-party data can create custom audiences from customer or prospect records. Supported details include email addresses, phone numbers and certain advertising identifiers.
These lists can help you reach known contacts, exclude existing customers or adjust bids for valuable groups. Audience inclusion and bid changes require at least 25,000 matched users, while smaller lists can still be used for exclusions.

Advertiser Data and User Privacy

Advertisers do not receive individual conversations, ChatGPT memories or personal account details. Campaign reports provide grouped results such as impressions, clicks and conversions without revealing what a specific person wrote.
OpenAI prevents ads from appearing beside sensitive discussions, including personal health, mental health and political subjects. Base your context hints on practical research needs, product comparisons or purchase decisions without using private or sensitive information.

Why Should You Test ChatGPT Advertising Now?

ChatGPT conversations often begin before a person has decided which product, service or brand to choose. A user may explain a problem, compare several options and add details about budget, timing or requirements. This gives advertisers a chance to appear during active consideration, while the person is still deciding what could meet their needs.

Interest in the channel is growing quickly. Reuters reported that ChatGPT’s advertising business reached a $1 billion annualised revenue rate by the end of August 2026, within its first year. Self-service access has also expanded into more markets, allowing smaller businesses to run tests without the large spending commitments linked with the original pilot.

Testing early gives you time to learn how conversation-led delivery behaves before competition becomes heavier. You can see which customer problems, context hints, ad messages and landing pages bring useful visitors. These findings can support future campaigns as OpenAI continues to develop its formats, measurement tools and targeting controls.

Treat ChatGPT Ads as a test channel rather than a replacement for Google, Microsoft or Meta Ads. The service is still in beta, and dependable performance benchmarks are limited, so begin with a controlled budget and accurate conversion tracking. Compare lead quality, cost per lead and sales with your other channels, then raise spending only when the results support it.

What Is the Cost of ChatGPT Ads?

ChatGPT Ads do not have one set price. What you pay depends on your campaign goal, bidding method, advertiser competition and how closely the ad relates to the conversation. OpenAI supports CPM, CPC and optimised CPC campaigns, while minimum budgets vary by billing currency.

The table below explains each ChatGPT Ads cost factor and what it means for your campaign.

Pricing area	How it works	Current cost information	Suitable for	What to remember
CPM bidding	Cost is calculated for every 1,000 valid impressions.	OpenAI does not publish a standard CPM. Early agency estimates place rates between $25 and $60, though these figures are not official benchmarks.	Reach and brand awareness.	Costs can vary by advertiser demand, industry and ad relevance.
CPC bidding	You are charged when someone records a valid click on the ad.	OpenAI recommends an initial maximum CPC bid of around $3 to $5. Campaigns reviewed by Search Engine Land recorded average CPCs of roughly $2 to $5.	Website visits and customer interest.	Your maximum bid is a ceiling, so the amount charged for each click may be lower.
Optimised CPC bidding	OpenAI uses a chosen conversion action to influence who receives the ad, while charges continue to be based on valid clicks.	There is no standard price because CPC varies between campaigns and auctions.	Enquiries, purchases, registrations and other tracked actions.	Reliable conversion tracking is needed before the system can use post-click results to guide delivery.
Minimum daily budget	Every campaign must meet the minimum amount linked to the account's billing currency.	The listed minimum is £15 per day for UK accounts, $25 for US accounts and €15 for euro accounts.	Small initial tests and ongoing campaigns.	Each campaign requires its own minimum, so running several campaigns raises the total daily amount required.
Daily budget delivery	The daily budget acts as an average rather than a strict limit for each calendar day.	OpenAI may spend up to twice the selected daily amount on one day, while total spend across seven days should remain within seven times the daily budget.	Campaigns where daily demand may vary.	A £20 daily budget could spend more than £20 on a busy day, though the seven-day total should remain within £140.
Campaign-total budget	You set one spending limit for the complete campaign period.	There is no separate pricing rate because the chosen total controls the maximum campaign spend.	Fixed promotions, events and tests with a defined end date.	Delivery stops when the total is used or the campaign reaches its end date.
Auction pricing	OpenAI considers both the bid and the expected relevance of the ad when deciding which message appears.	The final charge may be lower than your maximum bid and can vary between auctions.	Every ChatGPT Ads campaign.	Raising the bid may help delivery, but it cannot make an unrelated ad suitable for the conversation.
Original pilot costs	Early access relied on managed advertising agreements rather than the current self-service system.	Reports of CPMs near $60 and six-figure commitments related to the original pilot.	Historical comparison only.	These figures should not be treated as the entry cost for ChatGPT Ads Manager campaigns today.
Test budget planning	Your starting amount should be large enough to produce enough clicks and conversions for a useful assessment.	The right amount varies by CPC, conversion rate, sales value and the number of campaigns running.	Businesses testing ChatGPT Ads for the first time.	The minimum budget may confirm that an ad can receive traffic, but it may not provide enough data to judge the cost of a lead or sale.

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A 10-Step Guide to Setting Up ChatGPT Ads

Launching a ChatGPT Ads campaign takes more than writing an ad and selecting a daily budget. You need to make decisions about account setup, campaign goals, audience signals, context hints, bids, landing pages and conversion tracking. Each part influences where your ad appears, how much you spend and whether the campaign produces useful business results.

Getting these basics right before launch can save money and make performance easier to assess. The following 10 steps explain how to set up, launch and manage your first OpenAI advertising campaign from start to finish.

1. Check Whether Your Business Is Eligible

Before you spend time on account setup, confirm that Ads Manager serves the country where your advertiser account is registered. Access is not identical across markets, and availability can change as OpenAI adds more countries. Check OpenAI’s official country list instead of assuming that Ads Manager is available because people can use ChatGPT in your location.

Next, compare your business, product and planned campaign with OpenAI’s advertising policies. Approval depends on the offer being promoted as well as the claims, images and language used in the ad. A business may qualify for an account and still have an individual ad rejected if its content breaks a policy.

Review the landing page as part of the same check because OpenAI considers the experience after a user selects the ad. The page should load correctly, match the promise made in the ad and explain who provides the product or service. If Ads Manager is unavailable in your country, contact OpenAI to confirm whether another permitted route exists or wait until access reaches your market.

Action Checklist

Confirm Ads Manager is available in your registered country
Review your business and offer against OpenAI’s advertising policies
Check that every claim, image and line of ad copy meets policy requirements
Test your landing page and confirm that it matches the advertised offer
Contact OpenAI if self-service access is unavailable in your market

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2. Create an OpenAI Ads Manager Account

Once you know your business is eligible, visit OpenAI Ads and sign in with an OpenAI account. Use an email address owned by your company rather than a personal or temporary account. Choose one person to create the main advertiser account so ownership and access remain under one profile.

Ads Manager will ask for core business details, including your legal company name, website, industry, logo and contact information. Enter these details as they appear in your official records and on your website. Incorrect or inconsistent information may delay the account review.

You may then need to complete advertiser or identity verification. The documents requested can depend on your business and registered country, so follow the instructions displayed in Ads Manager. Make sure every document is readable and current because your ads cannot run until the required account checks are complete.

Action Checklist

Visit Ads Manager and sign in
Use a company-owned email address
Nominate one main account owner
Add accurate business and contact details
Complete the requested verification

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‍3. Complete Your Account and Billing Details

Your advertiser profile controls the business name and logo shown beside your ads. Check the spelling, logo quality and website connection before moving ahead. Use the same business identity that customers see on your website so they can recognise who placed the ad.

Choose your country, billing currency and time zone carefully. Some account details cannot be changed after the profile is created, and an incorrect selection may cause problems with payments or reporting. Check each choice against your company registration and financial records before confirming it.

Next, create a billing profile and add a valid payment method. You can then invite employees or agency partners who need to build campaigns, manage spending or review results. Your ads cannot begin running until the required account checks and payment steps are complete.

Action Checklist

Confirm your advertiser name and logo
Check your country, currency and time zone
Create the correct billing profile
Add a valid payment method
Invite the required team members

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‍4. Decide What the Campaign Should Achieve

Before you create a campaign, decide what business result you want from it. A campaign designed to introduce your brand to more people needs a different objective from one intended to generate enquiries or sales. Choose one primary outcome, such as reach, qualified website visits, registrations, purchases or leads, so the results are easier to judge.

OpenAI provides three main campaign objectives. CPM is suited to reach and charges for every 1,000 valid impressions, while CPC is built around website visits and charges for valid clicks. Optimised CPC uses your chosen conversion event to influence delivery, although billing still occurs when someone clicks the ad.

Decide how you will recognise a successful result before the campaign goes live. For a traffic campaign, this could be an engaged website visit; for a conversion campaign, it could be a qualified enquiry, purchase or registration. Set a target cost and tracking plan now so later decisions about bids and budgets are based on business value rather than click volume alone.

Action Checklist

Choose one primary business result
Select the correct campaign objective
Define the desired conversion action
Set a success metric and target cost
Confirm that tracking can record the outcome

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5. Set Up Conversion Tracking

Clicks alone do not tell you whether a campaign is producing business value. Choose the action that matters most, such as a purchase, enquiry, registration or completed booking. Create a conversion event in Ads Manager for that action and give it a name your team can recognise in reports.

Add OpenAI’s Measurement Pixel to your website so actions completed in the browser can be recorded. For more dependable data, connect the Conversions API to send events from your server. OpenAI states that server-side reporting can provide stronger records than relying on the pixel alone.

Add UTM parameters to each destination URL so you can check ChatGPT traffic in GA4 or another analytics tool. Complete a test action before launch and confirm that it appears in each reporting system. Review your consent requirements as well, and do not use optimised CPC until your main conversion event is being recorded correctly.

Action Checklist

Choose your main conversion event
Create the event in Ads Manager
Install the OpenAI Measurement Pixel
Connect the Conversions API and add UTM tags
Test the event and review consent requirements

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‍6. Create the Campaign and Set Its Controls

Open Ads Manager and create a campaign with a name that identifies its business goal, market and launch date. Then select the objective and conversion event decided in the previous steps. Keep different goals or service categories in separate campaigns so each one has its own budget and reporting.

Choose a daily budget for continuous activity or a campaign-total budget when you need a fixed spending limit. Add the correct start date and an end date if the promotion has a deadline. Remember that a daily budget is an average, so OpenAI may spend more on one day while keeping the seven-day total within the applicable limit.

Select the countries or regional areas where your customers can buy from you, then choose whether the campaign should run on the web, iOS, Android or all three. If you have a suitable custom audience, you can include known contacts or exclude people who have already purchased. Avoid adding too many limits at launch because a very small audience can reduce delivery and make the results harder to judge.

Action Checklist

Name the campaign by goal, market and date
Select the objective and conversion event
Set the budget and campaign dates
Choose locations and device platforms
Add audience inclusions or exclusions

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7. Organise the Campaign Into Focused Ad Groups

An ad group should bring together messages that serve the same purpose. Create a separate group for each service, product type, customer need or use case. When unrelated offers share one group, OpenAI receives less precise information about when each ad fits, and the resulting data becomes harder to interpret.

Set a maximum CPC or CPM bid for each ad group based on the campaign objective chosen earlier. CPC campaigns require a maximum click bid, while CPM campaigns use a maximum bid for 1,000 impressions. Keep the offer, landing page and intended customer connected so OpenAI receives consistent signals about the group.

Add several ad versions to each group so you can compare how different messages perform. You could test changes to the headline, description or call to action while keeping the main offer and intended customer the same. This makes it easier to identify which message earns clicks and conversions.

Action Checklist

Create one ad group for each offer or need
Separate unrelated products and services
Set the required CPC or CPM bid
Add multiple ad versions to each group
Use names that identify each group’s purpose

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‍8. Write Relevant Context Hints

Context hints tell OpenAI which conversations may make your offer useful. They are written as natural descriptions rather than lists of keywords. Each ad group should have hints connected to one product, service or customer need so the system can understand when the message may fit.

Describe the problem the customer is trying to solve, the result they want and who the offer is intended for. Include natural variations in how people may express the same need and add details that are missing from the ad itself. For example, a bookkeeping software company could describe small UK businesses trying to reduce manual invoice work or prepare monthly reports in less time.

Avoid hints that are too general, unrelated to the landing page or filled with repeated search terms. Context hints do not work like exact-match keywords and cannot guarantee that an ad will appear for a particular phrase. Read each hint beside the ad and landing page to check that they all communicate the same purpose.

Action Checklist

State the customer’s problem or desired result
Identify who the offer is intended for
Write in natural conversational language
Add details that are missing from the ad
Keep every hint connected to its ad group

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9. Create the Ad and Landing-Page Experience

Your ad should explain the offer quickly and give the reader a specific reason to select it. Write a short headline, then use the description to explain the value or next action. OpenAI recommends 16 to 24 characters for headlines and 32 to 48 characters for descriptions, although the maximum limits are 50 and 100 characters.

Add a square image that relates directly to the product, service or result being promoted. The file should be a JPG or PNG and no larger than 1,200 by 1,200 pixels. Read the headline and description beside the image to make sure all three communicate one consistent message.

The destination page should continue the promise made in the ad and take the user to the most useful page for that offer. Check that the link opens, the content matches and the required action works on desktop and mobile devices. Test the complete path from the ad to an enquiry, purchase or registration before submitting it for review.

Action Checklist

Keep the headline concise and within the limit
Explain the offer’s value in the description
Upload a square JPG or PNG image
Link to a matching and accessible page
Test the URL and conversion action

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‍10. Review, Launch and Improve the Campaign

Before submitting the campaign, review every part from beginning to end. Confirm that account verification and billing are complete, then check the dates, budget, bids, ad groups and context hints. Review the copy and image requirements, open every landing-page link, complete a test conversion and make sure the campaign follows OpenAI’s advertising policies.

Once the ads are approved, give the campaign enough time to produce useful data. Ads Manager reports impressions, clicks, spend, click-through rate, average CPC, average CPM and tracked conversions. Read these numbers together because a high click-through rate with few enquiries may indicate a poor match between the ad, offer and landing page.

Use the results to make measured changes rather than editing several parts at once. Compare ad versions, context hints, conversion rates and acquisition costs to identify what is working. Change one major element at a time and raise the budget only when traffic quality and business results support the decision.

Action Checklist

Confirm verification and billing are complete
Review the dates, budget, bids and structure
Test each ad, landing page and conversion event
Launch and monitor the main campaign metrics
Change one variable after collecting enough data

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How Do ChatGPT Ads Compare With Other Platforms?

Each advertising channel meets the customer at a different point. Google and Microsoft respond mainly to searches, Meta introduces offers inside social feeds, and ChatGPT Ads can appear while someone is discussing a problem or comparing choices.

This conversational context can suit products and services that require research or explanation, though advertisers receive fewer targeting and placement details than they do from established networks. The table below explains the main differences between each channel.

Comparison area	ChatGPT Ads	Google Search Ads	Meta Ads	Microsoft Advertising
Ad matching	Uses the topic and likely intent of the conversation, along with the ad message, destination page and context hints.	Connects ads with search queries through keywords, match types, bids and other campaign signals.	Uses demographics, interests, behaviours, customer lists and automated audience expansion.	Uses keywords and audience signals across search, display and native placements.
Customer interaction	Reaches people while they are researching a problem, comparing options or considering what to do next.	Reaches people who have entered a specific query and may already know what they need.	Introduces offers while people browse Facebook or Instagram, even when they are not actively searching.	Reaches people during searches and across services such as Bing, Edge, MSN and Outlook.
Advertiser controls	Provides context hints, locations, devices and custom audiences, but no conventional keyword selection or search-term reports.	Provides keyword selection, match types, negative keywords, audience options and search-term data.	Provides audience, placement, campaign and creative controls across Facebook and Instagram.	Provides keyword, location and audience controls across several Microsoft properties.
Ad format	Uses a headline, description and square image displayed beneath a ChatGPT response.	Uses mainly text-based search ads supported by links and other assets.	Supports images, videos, carousels and other visual formats inside social feeds.	Supports search ads, native placements and display formats.
Available audience	Ads may reach adults using Free and Go plans, while Plus, Pro, Business, Enterprise and Education plans remain ad-free.	Reaches users across Google Search and its connected advertising network.	Reaches users across Facebook and Instagram.	Reaches users across Bing and other Microsoft-owned services.
Measurement	Reports impressions, clicks, spend, click-through rate, average CPC, average CPM and tracked conversions. It provides limited detail about why a particular placement occurred.	Provides search-term, conversion, attribution and campaign data built from years of advertising activity.	Provides audience, creative, conversion and attribution reporting across its social channels.	Provides query, audience, conversion and campaign reporting across Microsoft inventory.
Best use	Suitable for complex products or services that customers research before making a decision.	Strong for capturing direct demand when a user searches for a known product, service or provider.	Useful for brand awareness, visual messages and reaching people before they begin searching.	Useful for capturing search demand and reaching audiences across several Microsoft services.
Main limitation	Has a narrower eligible audience, fewer advertiser controls and limited performance benchmarks.	Works best when users can express their need through a search query.	Users may see the ad when they have no immediate need for the offer.	Available traffic depends on how often the intended audience uses Microsoft services.

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Launch ChatGPT Ads With Famous Wolf

ChatGPT Ads may look simple, but a successful campaign depends on many connected decisions. Eligibility, account setup, objectives, context hints, bidding, ad copy, landing pages and conversion tracking can all influence where an ad appears and what happens after the click.

Famous Wolf can manage each part of the campaign while your team continues working on its existing marketing activity. See below on how our team can help you plan, launch and manage ChatGPT Ads.

Campaign Planning and Setup

We begin by learning about your business, offer, customers and campaign goals. Our team then assesses whether ChatGPT Ads suit the result you want, checks account access and reviews the proposed campaign against OpenAI’s advertising requirements. This gives the test a defined purpose before any budget is committed.

Once the plan is agreed, we can support account setup, campaign creation, ad groups, context hints, bidding and conversion tracking. We can also write the ads and review the destination page so the message remains consistent after the click. Famous Wolf provides paid advertising, content and website services, allowing these parts to be managed together.

A Holistic Paid Media Strategy

Famous Wolf can build a holistic paid-media strategy covering ChatGPT, Google, and social media channels such as Meta, TikTok and LinkedIn. Instead of planning every campaign separately, we give each channel a clear role based on how your customers research, compare and buy. Your budgets, messages, landing pages and conversion data become part of one plan, helping you see how each channel contributes to leads and sales.

Within this plan, ChatGPT Ads act as an incremental channel supporting the campaigns already working for your business. Google and Microsoft can continue capturing direct search demand, while Meta and TikTok introduce offers through social feeds. ChatGPT can reach people during research and evaluation, adding another route to customers without moving the budget away from proven campaigns before the results justify it.

Controlled Testing and Reporting

ChatGPT Ads are still in beta, so we recommend beginning with a defined offer, a measured budget and one primary conversion. We monitor impressions, clicks, spend and conversion data while paying close attention to lead quality and acquisition costs. This tells you whether the channel is contributing useful business results.

As data builds, we compare ad versions, context hints and landing-page results before making changes. Budget increases are recommended only when the cost of acquiring a lead or sale supports further spending. If you are ready to test ChatGPT Ads, speak with Famous Wolf about creating and managing your first campaign.

FAQs

How Do ChatGPT Ads Appear to Users?

ChatGPT Ads appear as clearly labelled sponsored placements beneath selected responses. They remain separate from the answer, and advertisers cannot pay to change what ChatGPT says or insert their brand into the response. A user can select the ad to visit the advertiser’s landing page.

What Are Context Hints in ChatGPT Ads?

Context hints are natural-language descriptions that explain when an offer may be useful. They describe the customer’s problem, intended result and relevant situation so OpenAI can match the ad with suitable conversations. They guide delivery but do not guarantee an appearance when someone enters a particular word or phrase.

How Should Businesses Test ChatGPT Ads?

Begin with one offer, one campaign goal and a controlled budget. Add conversion tracking before launch, then assess traffic quality, enquiries, sales and acquisition costs rather than judging the campaign by clicks alone. Make one major change at a time so you can see what influenced the result.

Can Famous Wolf Help You Run ChatGPT Ads?

Yes. Famous Wolf can plan, launch and manage your ChatGPT Ads campaign, including account setup, context hints, ad groups, copy, landing pages, bids and conversion tracking. We can also include ChatGPT Ads within a holistic paid-media strategy alongside Google, Meta and other channels, treating it as an incremental channel that supports your existing activity.

Why Does ChatGPT Suddenly Have Ads?

OpenAI introduced advertising to generate revenue while keeping ChatGPT available through free and lower-cost plans. Ads are shown mainly to eligible adults using the Free and Go plans, while Plus, Pro, Business, Enterprise and Education accounts remain ad-free. OpenAI states that sponsored placements are separate from ChatGPT’s answers and do not influence the response.

How Much Will ChatGPT Ads Cost?

ChatGPT Ads do not have one fixed rate. Costs depend on the objective, bid, advertiser competition and how closely the ad relates to the conversation. OpenAI supports CPM, CPC and optimised CPC campaigns, with a recommended initial maximum CPC bid of around $3 to $5. Minimum daily budgets currently start at £15 for UK accounts, $25 for US accounts and €15 for accounts billed in euros.

In Which Countries Are ChatGPT Ads Currently Available?

ChatGPT Ads are available in the United States, the United Kingdom and selected European and international markets where Ads Manager has been released. Access depends on the country where the advertiser account is registered, and OpenAI continues to add markets in stages. Check the current Ads Manager availability page before planning your campaign because the country list can change.

Are ChatGPT Ads Targeted?

Yes, although targeting works differently from Google or Meta advertising. OpenAI considers the topic and purpose of the active conversation alongside the ad headline, description, destination page and context hints. Advertisers can also choose locations, devices and eligible customer lists, but they do not receive the conversation that caused the ad to appear.

Does ChatGPT Sell Your Data for Ads?

No. OpenAI states that it does not sell personal data or private conversations to advertisers. Businesses receive grouped campaign results such as impressions, clicks and conversions, without access to individual chats, memories or personal account details.

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