Sofa Factory Outlet

RETAIL FULL DIGITAL MARKETING STRATEGY

The challenge

Sofa Factory Outlet is a furniture business known for providing high-quality, bespoke sofas that are made to measure and tailored to the customer’s specific needs.

Sofa Factory Outlet faced several significant challenges. They experienced low sales and a lack of leads due to the absence of a clear strategy.

Additionally, they had not conducted any industry-related research, including competitor analysis, which hindered their understanding of the market. As a result, they struggled to build brand trust and credibility, making it difficult to generate inquiries from potential customers.

The solution

To address the challenges faced by Sofa Factory Outlet, several strategic actions were undertaken…

  • Identifying Influencers: We conducted thorough research to identify professional tilers with a solid online presence and engaged audiences. Our selected influencers were not only skilled in their craft but also passionate about the products they use.
  • Content Creation: We worked closely with the influencers to create engaging content showcasing Tile Rite products in real-world applications. This included tutorials, project showcases, and tips that highlighted the quality and versatility of the tiles.
  • Social Media Campaign: The influencers shared their experiences using Tile Rite products across various social media platforms, generating buzz and encouraging their followers—many of whom were potential customers and retailers—to explore the brand further.
    • We developed and realigned their organic social media channels to a higher quality on platforms like Instagram and Facebook, enhancing their online presence and engagement.
    • We produced and launched quality, targeted social media ad campaigns to generate inquiries, bookings, and showroom visits, effectively increasing their customer interactions and sales potential.
    • We undertook influencer research and outreach, including managing influencer contracts, allowed us to leverage influencer partnerships to build brand credibility and reach a wider audience.
1300
Calls/Leads Generated
£2.29
Cost Per Lead (Reduced from £34.95)
42X
ROAS
The Results

Client testimonial

These guys have seriously boosted our social media game, making us more visible and engaging to our customers. And let’s not forget about their ads on Meta- they’ve taken our campaigns to a whole new level, resulting in loads more calls and a noticeable increase in footfall and sales. We can’t thank Famous Wolf enough for their professionalism, creativity, and sheer awesomeness.

Peter Singh – Owner of Sofa Factory Outlet

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Kerst Ward
Kerst Ward
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Excellent social media presentation and course. Rudy obviously knows his onions! Highly recommend Famous Wolf for Social media management

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CLAIRE WRIGHT
CLAIRE WRIGHT
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I was introduced to Rudy & team via a work associate, there was no hard sales pitch just plain talking, instantly I was aware they had done their research on the business I run. They were able to offer great advise, helped implement procedures and in return I found a wider audience, I continue to work very closely with them, as I find they interpret my business needs as if it was their own. They have helped me with several social media platforms, web content, other marketing means and most of all my confidence in media presence. Highly recommend ! You won’t be disappointed

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Gabriella Jobling
Gabriella Jobling
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I took part in an online social media training course that Famous Wolf provide. It was over six months and Rudy was always on hand to answer any questions and always made the effort to check in with me. It gave me and our social media team things to think about and pointers on how we can improve our social media platforms. Would highly recommend to anyone needing help with marketing. Thanks again Rudy!

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Meditate Place
Meditate Place
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Rudy really does have the full package of knowledge, guidance and is a very good group or 1-2-1 trainer. Nothing is too much trouble and he fixes all the road blocks you come up against.Investing in your business is important and I trust where my money is going with Rudy sy Famous Wolf!

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Nicky Robinson
Nicky Robinson
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I attended Rudy’s social media course , it was a brilliant worthwhile day , worth every penny . Rudy’s knowledge is amazing & nothing was too much trouble (for us slower ones in the group) I feel I have the necessary skills to help my business grow with social media platforms. I have been given the knowledge that no one else could explain like Rudy did & now it all makes sense. Thank you

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Brad Field
Brad Field
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I recently attended the training workshop run by Famous Wolf Social Media Agency entitled -LEARN HOW TO HARNESS THE POWER OF SOCIAL MEDIA ADVERTISING & PERSONAL BRANDThe workshop was filled with a wealth of information on how setup and manage campaigns across the main Social Media platforms in an easy to understand format for the beginner.Rudy delivered the content with enthusiasm and is clearly an expert in this area.The day was fun and venue was fabulous.I would recommend this workshop to anyone who needs a bit of guidance on how to get started.Brad Field

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AAS VehicleSolutions
AAS VehicleSolutions
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I attended a social media marketing strategy course run by Rudy. It was amazing!! Delivered so professionally and easy to understand. Me and my colleague now have a clear understanding on what we should be doing to get results and how to go about this. Would 100% recommend Famous Wolf for your social media marketing needs.

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ROSIE ODONNELL
ROSIE ODONNELL
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I went to a social media workshop ran by Rudy, who was extremely helpful and informative about all things social media. It’s definitely filled me with confidence about creating content that’s engaging and valuable. I would 100% recommend Famous Wolf/Rudy to anyone needing help with social media!

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David Abosch
David Abosch
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We did a 1/2 day course with Famous Wolf to learn how to better manage our social media marketing on LinkedIn.

I highly recommend this to anyone who wants to improve the effectiveness of their social media presence and get more return for the effort they put in.

We had previously outsourced our social media management to another company. This didn't work for us. No one knows our services as well as we do, so it makes sense for us to create and manage our own content. Rudy gave us the tools and the knowledge to be able to do this effectively. Without this we would be wasting valuable time and effort on stuff that doesn't work. Don't make that mistake. Go and see Famous Wolf.

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Bella Roberts
Bella Roberts
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Since 1989, Tile Rite has been a family run business that has been dedicated to serving its customers with the highest quality products and services. When our father and founder retired, we decided it was time for a complete refresh of our brand. We wanted to let everyone know that we are still the same great business, but with a new and fresh look.

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