Sofa Factory Outlet

RETAIL FULL DIGITAL MARKETING STRATEGY

The challenge
Sofa Factory Outlet is a furniture business known for providing high-quality, bespoke sofas that are made to measure and tailored to the customer’s specific needs.
Sofa Factory Outlet faced several significant challenges. They experienced low sales and a lack of leads due to the absence of a clear strategy.
Additionally, they had not conducted any industry-related research, including competitor analysis, which hindered their understanding of the market. As a result, they struggled to build brand trust and credibility, making it difficult to generate inquiries from potential customers.


The solution
To address the challenges faced by Sofa Factory Outlet, several strategic actions were undertaken…
- We developed and realigned their organic social media channels to a higher quality on platforms like Instagram and Facebook, enhancing their online presence and engagement.
- We produced and launched quality, targeted social media ad campaigns to generate inquiries, bookings, and showroom visits, effectively increasing their customer interactions and sales potential.
- We undertook influencer research and outreach, including managing influencer contracts, allowed us to leverage influencer partnerships to build brand credibility and reach a wider audience.
1300
Calls/Leads Generated
£2.29
Cost Per Lead (Reduced from £34.95)
42X
ROAS

The Results


Client testimonial
These guys have seriously boosted our social media game, making us more visible and engaging to our customers. And let’s not forget about their ads on Meta- they’ve taken our campaigns to a whole new level, resulting in loads more calls and a noticeable increase in footfall and sales. We can’t thank Famous Wolf enough for their professionalism, creativity, and sheer awesomeness.
Peter Singh – Owner of Sofa Factory Outlet
