Turning Creators into a Bookings Channel
Influencers without a plan.
TOCA Social mixes interactive football games with food and drink, so it sells best when people can see the experience for themselves. Creators were the obvious way to show it, but influencer activity so far had produced patchy results.
Influencer work sat outside the main marketing plan rather than working alongside it. On top of that, managing contracts and creator relationships was eating up the in-house team's time.
A creator programme with paid media behind it.
We built an influencer strategy that sat inside TOCA's wider marketing plan, then sourced creators from big names to micro-influencers with the right local audiences. An affiliate programme gave every creator a reason to drive bookings, and gave TOCA a clear read on who was delivering.
We put paid budget behind the best creator content on Instagram and TikTok, and took the contract admin off the in-house team. The programme brought in an average of 1,780 extra visits a month, at around £30 per guest, with an average monthly return of £15k before big match screenings.
Advertising a New Venture
When Box needed to advertise a new business model—renting tech—they reached out to us for support. Given the success and satisfaction from our initial videos, Famous Wolf was tasked with developing two Out-of-Home (OOH) concepts and a concept for a television advert to promote this new venture.
Creator content from the venue floor.
The best creators bring people through the door.
Follower counts and likes say very little about whether a creator will actually fill a venue. A post can look great on paper and still bring in no bookings, which is why TOCA's earlier influencer work had been so hit and miss.
The affiliate programme changed that. Every booking could be traced back to the creator who drove it, so TOCA could see which partnerships were paying off, put more behind the people bringing guests through the door and move on from the ones who were not.
People talk… and we love it.
Excellent social media presentation and course. Rudy obviously knows his onions! Highly recommend Famous Wolf for Social media management
I was introduced to Rudy & team via a work associate, there was no hard sales pitch just plain talking, instantly I was aware they had done their research on the business I run. They were able to offer great advise, helped implement procedures and in return I found a wider audience, I continue to work very closely with them, as I find they interpret my business needs as if it was their own. They have helped me with several social media platforms, web content, other marketing means and most of all my confidence in media presence. Highly recommend ! You won’t be disappointed
I took part in an online social media training course that Famous Wolf provide. It was over six months and Rudy was always on hand to answer any questions and always made the effort to check in with me. It gave me and our social media team things to think about and pointers on how we can improve our social media platforms. Would highly recommend to anyone needing help with marketing. Thanks again Rudy!
Rudy really does have the full package of knowledge, guidance and is a very good group or 1-2-1 trainer. Nothing is too much trouble and he fixes all the road blocks you come up against.Investing in your business is important and I trust where my money is going with Rudy sy Famous Wolf!
I attended Rudy’s social media course , it was a brilliant worthwhile day , worth every penny . Rudy’s knowledge is amazing & nothing was too much trouble (for us slower ones in the group) I feel I have the necessary skills to help my business grow with social media platforms. I have been given the knowledge that no one else could explain like Rudy did & now it all makes sense. Thank you
I recently attended the training workshop run by Famous Wolf Social Media Agency entitled -LEARN HOW TO HARNESS THE POWER OF SOCIAL MEDIA ADVERTISING & PERSONAL BRANDThe workshop was filled with a wealth of information on how setup and manage campaigns across the main Social Media platforms in an easy to understand format for the beginner.Rudy delivered the content with enthusiasm and is clearly an expert in this area.The day was fun and venue was fabulous.I would recommend this workshop to anyone who needs a bit of guidance on how to get started.Brad Field
I attended a social media marketing strategy course run by Rudy. It was amazing!! Delivered so professionally and easy to understand. Me and my colleague now have a clear understanding on what we should be doing to get results and how to go about this. Would 100% recommend Famous Wolf for your social media marketing needs.
I went to a social media workshop ran by Rudy, who was extremely helpful and informative about all things social media. It’s definitely filled me with confidence about creating content that’s engaging and valuable. I would 100% recommend Famous Wolf/Rudy to anyone needing help with social media!
We did a 1/2 day course with Famous Wolf to learn how to better manage our social media marketing on LinkedIn.
I highly recommend this to anyone who wants to improve the effectiveness of their social media presence and get more return for the effort they put in.
We had previously outsourced our social media management to another company. This didn't work for us. No one knows our services as well as we do, so it makes sense for us to create and manage our own content. Rudy gave us the tools and the knowledge to be able to do this effectively. Without this we would be wasting valuable time and effort on stuff that doesn't work. Don't make that mistake. Go and see Famous Wolf.
Since 1989, Tile Rite has been a family run business that has been dedicated to serving its customers with the highest quality products and services. When our father and founder retired, we decided it was time for a complete refresh of our brand. We wanted to let everyone know that we are still the same great business, but with a new and fresh look.
